Vibe Tribe

A Quiz-Led Funnel That Generated 1,000 Leads Under AED 10 Each

Vibe Tribe is an expert-led health and wellness platform. The brief was acquisition: bring qualified people into the app at a cost that made the economics work, rather than buying traffic that browsed once and left.

VDOIT rebuilt the acquisition path end to end. Rather than sending paid traffic to a generic signup screen, we built a quiz-led entry point — a short diagnostic that asks people what they are actually struggling with, then routes them to a matched result. A quiz earns the click because it gives something back before it asks for an email.

Creative, funnel and tracking were rebuilt together, because fixing one without the others only moves the bottleneck. New creative was produced and tested against the quiz entry point, the funnel steps were rewritten around the diagnostic, and tracking was reinstalled so every step could be measured rather than assumed.

With measurement in place we could see where revenue was leaking. Drop-off points between the quiz, the result and the signup were identified and closed, and the growth plan built on those findings was implemented rather than handed over as a document.

The campaign generated 1,000 leads at a cost per lead under AED 10 — an acquisition cost low enough for the platform to scale spend rather than ration it.

Source: campaign dashboards, figures as published in the client case study