From $100 to $22 Per Lead: The Funnel Optimization That Transformed Air Titans

Air Titans was spending $50,000 per month on advertising, generating leads at $100 per lead. While the ad spend was significant, the high cost per lead limited the company’s ability to scale profitably. VDOIT stepped in to optimize the customer journey and improve conversion efficiency. The first step was identifying gaps in audience targeting, ad messaging, and landing page experience. By refining the funnel, enhancing ad creatives, and optimizing audience segmentation, the team significantly increased lead generation efficiency. Advanced retargeting strategies were deployed to nurture high-intent prospects, while A/B testing ensured the best-performing ads received the highest allocation of the budget. The landing pages were redesigned to improve user experience and conversion rates, ensuring that traffic from paid campaigns translated into qualified leads. As a result, Air Titans reduced their cost per lead from $100 to just $22 while maintaining the same $50,000 monthly ad spend. This optimization allowed them to generate significantly more leads without increasing their budget, making their marketing efforts far more scalable and cost-effective. By restructuring the customer journey and implementing data-driven ad strategies, VDOIT transformed Air Titans’ lead generation model, proving that smart marketing can dramatically improve ROI and drive sustainable business growth.