Fly Lux

1.5x ROAS in 60 Days on a Course Funnel Built From Scratch

Fly Lux teaches founders, executives and frequent international travellers a method for booking business and first class flights for a fraction of the cash fare, using credit card points they already hold. The product is a digital course — high consideration, and sold to an audience that researches before it buys.

That combination makes the funnel the product. A course like this is not bought on impulse from a single ad, so VDOIT built the entire path rather than bolting ads onto an existing page: offer positioning, the funnel itself, the email follow-up and the paid campaigns that feed it.

The funnel leads with a points audit rather than the course — showing people what their existing points are actually worth before asking them to buy. Meta campaigns drive traffic to that entry point, email nurtures the people who are not ready on day one, and CRO work tightens each step as data arrives.

Building all four together meant the offer, the ads, the landing experience and the follow-up said the same thing. Most course funnels fail at the seams between those pieces, where the promise in the ad does not match the page.

Inside the first 60 days the funnel returned 1.5x ROAS — profitable while still early, with the tracking in place to keep scaling.

Source: ad platform and funnel dashboards, first 60 days