Golden Years Home Care
Website, intake funnel and an AI agent that qualifies families — packaged so every new location launches with it.
A Marketing System Built to Franchise Across Six Offices
Golden Years Home Care provides in-home care out of Roseville, California, and has been in business thirty years. It holds a Best In-Home Care award for 2026 and a 4.9-star rating across more than 600 Google reviews. The problem was not reputation — it was that the marketing behind each office was assembled by hand.
A business that intends to franchise cannot rely on that. Every new location needs the same website, the same intake path and the same follow-up on day one, or each office ends up with its own version and the brand fragments.
VDOIT built the system as a package. The website and intake funnel were rebuilt around the moments families actually search — the post-hospital offer leads with a written care plan, medical coordination and safety audit at a fixed $97, which turns a vague enquiry into a defined first step.
The piece that makes it scale is an AI agent handling intake and follow-up around the clock. Home care enquiries arrive at the worst possible times — evenings, weekends, the day a parent is discharged — and a missed call is usually a lost client. The agent qualifies families, captures what matters and follows up without an office needing to staff the phone at midnight.
The result is one repeatable system now running across six offices, with every new location launching on the same website, funnel and AI intake rather than rebuilding from scratch.
Source: client Google Business profile and intake dashboards